INTERIOR  DESIGN

A physical space is just as important as your digital space. I designed our BRIEF labs, largely before the digital, consumer facing brand was built. It all started with a book, and turned into a business, which needed a space to experience the brand. The minute the book was in the publishers hands, we flew to North Carolina, where many of our Special Operations clients are, and chose a space in one day. It was an oddly proportioned space, with 4 walls, a concrete floor and 1 bathroom.

We laid out the footprint with painters tape, and ran to catch a flight back to Chicago.  I designed that space from Chicago, in 4 weeks, without ever seeing progress until 3 days before the opening. It was a mad dash to assemble furniture, cringe at how big the grout lines were in the kitchen (the contractor missed that detail, no one notices but me), go on a last minute shopping spree for accessories, and get it staged for the open house. Yes, we did it.

The BRIEF Lab // Chicago, IL and Southern Pines, N.C.